A campaign concept ties together all elements of a campaign. It's a hook or idea that convinces your audience that now is the time to take action. Concepts give your audiences something to care about and a message to get behind. Without them, audiences might not understand what action you’re asking them to take or why. The concept is woven into the slogans and design to inspire action from their target audience: smart, passionate educators.
How to Create a Successful Campaign?
Creating an entire campaign might be complex, but it’s a pretty straightforward process — if you do it correctly. You just need to ask the right questions:
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What’s the purpose and goal of your campaign?
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How will you measure your campaign?
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Who are you targeting?
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What’s the concept of your campaign?
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Who and how will you create your marketing?
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How will you reach your audience?
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How and when will you publish?
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How will your marketing drive the desired action?
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What metrics can you monitor?
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How will you know if your campaign worked?
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What will you do with the campaign data?
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Digital advertising allows you to reach your audience on the go, wherever they are, whenever they are online. Even better, nearly half of all typical smartphone users have taken action based on seeing relevant ads on their mobile phones. In fact, it might even be more effective to advertise on mobile than desktop.
Storytelling.
Storytelling brings language learning alive and creates a participatory and immersive experience that allows Young Learners to enjoy hearing the language in a dynamic, sometimes stylistic and entertaining way. Participation using key vocabulary and phrases can create an awareness of rhythm and structure.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, the users and engagement on major platforms just keep increasing.
Promotional Material.
Promotional products are useful tangible items imprinted with an advertiser's name, logo or message designed to increase brand awareness among consumers. Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses.
