Corporate branding helps customers relate to a business and identify a wide range of product offers over time. Effective branding minimizes the need for large marketing initiates for every new product as the consumer has a pre-set understanding of the product's quality, reliability and purpose.
Why is having a visual identity so important? Awareness: as your identity becomes more developed and thus recognisable, awareness of your business will grow. Positioning: symbols, values, culture, projects. All of these help to encourage and foster any progressions within your business.
Brand Positioning makes it easier for people to buy from you. Consumers want easy decisions. They don't want to screen 30 alternatives in order to find the right one for them. ... Consciously and subconsciously, Brand Positioning triggers an emotional response from your target audiences.
A well-designed website can help you form a good impression on your prospective customers. It can also help you nurture your leads and get more conversions. But, more importantly, it provides good user experience and helps your website visitors access and navigate your website with ease.