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What is a content strategy?
It’s pretty simple. A content strategy is a documented plan that outlines your content marketing goals and helps you identify the stories and experiences that will help you achieve them.
Why do you need a content strategy?
That’s pretty simple too. Without a content strategy, you’re basically taking shots in the dark, creating piecemeal content that isn’t as effective as it should be, and working off of hunches instead of solid data.
At the end of your campaign, quarter, and annual cycles, you can’t even evaluate your success because you never had a strategy to begin with.
Conversely, with a well-crafted strategy you can…
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Make better decisions.
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Keep everyone on the same page.
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Stay accountable.
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Improve your resource and budget allocation.
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