What is a content strategy?
It’s pretty simple. A content strategy is a documented plan that outlines your content marketing goals and helps you identify the stories and experiences that will help you achieve them.
Why do you need a content strategy?
That’s pretty simple too. Without a content strategy, you’re basically taking shots in the dark, creating piecemeal content that isn’t as effective as it should be, and working off of hunches instead of solid data.
At the end of your campaign, quarter, and annual cycles, you can’t even evaluate your success because you never had a strategy to begin with.
Conversely, with a well-crafted strategy you can…
Make better decisions.
Keep everyone on the same page.
Improve your resource and budget allocation.
Our Step-by-Step Approach
1. Review Your Business Goals
We review your high-level goals to ensure we build a content strategy that helps you achieve them.
2. Do a Content Audit
We identify what your content ecosystem currently looks like, what’s missing, and how we can improve.
3. Review Your Tech Stack
Get a snapshot of the tools, technology, and resources you currently use.
4. Document Your Content Strategy Goals
5. Identify Your Personas
Understand who your audience is, what they’re interested in, and how we can serve their needs.
6. Map Your Customer Journey
7. Determine Your Measurement Approach
8. Choose Your Channel Mix
9. Creating a Content Pipeline
10. Brainstorm Campaigns
Create content that tells a cohesive story in support of a specific goal.
11. Build Your Editorial Calendar
Maintain a steady publishing cadence.