Marketing Strategy.

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What Is a Marketing Strategy?

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

A thorough marketing strategy covers "the four Ps" of marketing: product, price, place, and promotion.

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Key Takeaways

  • ​A marketing strategy is a business's game plan for reaching prospective consumers and turning them into customers of their products or services.

  • Marketing strategies should revolve around a company's value proposition.

  • The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies.

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The Creation of Marketing Strategy

The ultimate goal of a marketing strategy is to achieve and communicate a sustainable 

competitive advantage over rival companies by understanding the needs and wants of its consumers.

Whether it's a print ad design, mass customization, or a social media campaign, a marketing asset can be judged based on how effectively it communicates a company's core value proposition.

Market research can help chart the efficacy of a given campaign and identify untapped audiences to achieve bottom-line goals and increase sales.

Ready to Create a Marketing Strategy for Your Company.